About Me
Allan – Graphic Designer
As a Graphic Designer, I specialize in transforming brands through strategic visual design. With a history of collaborating across departments, I help people and companies reach their full potential by crafting compelling visual identities that resonate with audiences and drive growth.
I am a graphic designer specializing in user-centric digital design and strategic storytelling. I partner with startups and non-profits to craft intuitive interfaces, grounded in user research, that drive engagement and conversion. Let’s build an experience that connects with your audience and achieves your project goals.
Welcome! I’m Allan, a San Diego-based graphic designer with deep roots in America’s Finest City. My journey in design began right here in San Diego, sparked by an Apple IIe in my elementary school classroom and formally honed through an Associate’s in Graphic Design and a Bachelor’s in Design & Multimedia from Platt College. I possess a strong foundation in color theory, Adobe Creative Suite (Photoshop, Illustrator, InDesign), HTML/CSS, and WordPress development, allowing me to bring cohesive visual concepts to life from initial concept to final execution. When I’m not crafting compelling visuals for new and interesting projects, you can find me exploring San Diego’s parks with my family, cheering on the Padres and San Diego FC at Snapdragon Stadium, or curating my ever-growing watchlist. I’m actively seeking to collaborate with innovative brands and creatives—let’s connect and build something remarkable together.
What I Do Best
Graphic Design
My design process is grounded in user-centric design principles, focusing on creating intuitive interfaces that users love. I leverage expertise in industry-standard design tools to develop wireframes and prototypes, meticulously refining every detail from the color palette and typographic hierarchy to custom iconography. The result is a cohesive visual identity that guides users on a fluid journey, enhancing usability and strengthening brand engagement across all digital products.
WordPress
 specialize in building custom WordPress websites that are fast, secure, and optimized for search engines. My process involves creating a responsive, mobile-first design that provides an exceptional user experience (UX). I go beyond basic themes to offer custom WordPress development, ensuring your site stands out. From seamless WooCommerce integration and landing page optimization to ongoing site maintenance and SEO strategy, I build powerful websites that are easy to manage and designed to convert visitors and grow your online presence. Let’s build something great together.
User Research
Great design starts by understanding your audience. I employ proven user research methods, including user interviews and usability testing, to gather critical insights into behaviors and needs. This data-driven approach uncovers pain points and opportunities, ensuring every design decision is intentional. The result is a user-centric product with a seamless user experience (UX) that not only meets but exceeds your business goals and resonates deeply with your target market. Let’s discuss your project today